Category Marketing

A Magic Number for Writing Sales Letters

A Magic Number for Writing Sales Letters

by: Matthew Cobb

When I write sales letters for my clients, one rule I always start with is The Rule of 7.
I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots.
Why? Because that’s gene...

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Ask for the Business

Ask for the Business

by: Jay Conners

3 Ways To Overcome pricing Challenges
How many times have you had a customer say to you; I’ve been shopping around and XYZ mortgage company can get me a better rate and won’t charge me any points.
Well . . .
The lower rate might hold some truth to it
But lets face it . . .
Nobody works for free!
Here are three things ...

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Find Your Niche & Follow It – Part 1

Find Your Niche & Follow It – Part 1

by: Rob Taylor

In this series of articles I’m going to show you how to find out if there’s a hungry crowd for your information product BEFORE you write a single word.
Mark Twain once said: “Find out where the people are going and get there first”.
With the advent of the internet you can certainly find out what folks a...

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Fern Reiss’s PublishingGame.com: Achieve Media Att

Fern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business

by: Fern Reiss

Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)
In the past six months, I’ve been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepren...

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No Logo? Launching a Business Without a Logo Can S

No Logo? Launching a Business Without a Logo Can Sabotage You

by: Erin Ferree

No Logo?
Launching a Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [they] got a few clients” or “until [they] get started...

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